Shad - The Calling
Creative Director Editor Producer
Juno Award winning Hip Hop artist Shad needed a video for his single "The Calling". Unlike your typical music video, (360) To Nowhere masked the artist and edited some spare footage together from trips around the world. This creates mystery around the artist, contrasting familiar American Hip Hop video ideals which sensationalize materialism. (360) To Nowhere felt this mirrored Shad's musical style while creating a vivid yet arresting image.
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