Alaia & Machado

Creative Director

(360) To Nowhere produced this section for the Taylor Steele film Castles In The Sky. It stars Rob Machado surfing his finless, wooden plank known as an Alaia in Peru. Rob is not just one of the world's greatest surfers; he's one of the sport's most recognizable characters, a living icon who continues to expand the definition of what professional surfing is all about. Known for his Zen-like flow both on land and in the water, Machado was consistently seeded at the top of the rankings as a competitor on the ASP World Tour. His world-title-deciding heat at Pipeline against close friend Kelly Slater in 1995 remains perhaps the most dramatic - and uplifting - showdowns in competitive surfing history. With 12 career WCT victories, Machado was ranked among the top ten surfers for eleven straight years and was inducted into the Surfers Hall of Fame in 2000 and re-inducted in 2006.